Creating a visual identity for a country challenges the designer to use all their skill, knowledge, vision, and ability in the creation of a single, clear, direct image that will embody the character, values, and reputation of the nation—just as it would for a corporation or a product. Sagi Haviv will discuss the basic principles of identity design through case histories and vivid examples from his company’s portfolio of iconic brands, and how these principles apply to a country’s image and aspirations.

Artificial Intelligence is already being used in places like Jamaica, Singapore and the Maldives, making tourism more personalised, sustainable and strategically aligned with national identity. This presentation seeks to explore how Artificial Intelligence can transform the Virgin Islands tourism industry, enhancing the visitor experience, improving marketing efficiency and strengthening our national image.