Sagi Haviv is a partner and designer at Chermayeff & Geismar & Haviv, the firm responsible for many of the most famous logos of all time, including National Geographic, Chase Bank, NBC, Conservation International, State Farm, Mobil Oil, Showtime Networks, NYU, Animal Planet, the U.S. Open Tennis Championships, and most recently the U.S. Olympic & Paralympic Museum and Warner Bros. The firm designed the identities for both the U.S. Bicentennial (1976) and the just-released 250th anniversary of the United States (2026).

Sagi joined the firm in 2003 after graduating from The Cooper Union School of Art. A go-to expert on the process of effective logo design, Sagi has contributed to the New York Times, Bloomberg, Fast Company, Creative Review, It’s Nice That, Design Week, designboom, PBS, NBC’s Meet The Press, and SkillShare. He speaks about logo design around the world, including for TEDx, AIGA, HOW Design Conference, Brand New Conference, Princeton University, Onassis Foundation, American Advertising Federation, and Columbia Business School, amongst many others. He teaches Visual Identity Design at the School of Visual Arts in New York City.

Sagi is coauthor of Identify: Basic Principles of Identity Design in the Iconic Trademarks of Chermayeff & Geismar (Print Publishers, 2011) and Identity: Chermayeff & Geismar & Haviv (Standards Manual, May, 2018).