Julie Averay Cuesta BVI Ideas Festival Executive Vice President of International Marketing and Communications at MMGY Global speaking

Julie Averay Cuesta

Executive Vice President, International Marketing & Communications, Americas – MMGY Global | USA

Biography

The Global Storyteller

With over 20 years of experience in the travel and tourism industry, Julie leads the MMGY international marketing and communications team as Executive Vice President. She guides the day-to-day operations of the division and creates integrated strategic marketing plans for international clients that include digital marketing, travel-trade relations, product development, public relations, social media, consumer activations and events. Julie’s tenure with MMGY and history working on almost all of the agency’s international destination clients positions her as an expert in the travel and tourism industry.

Julie is a graduate of the University of South Australia with a Bachelor of Management, Tourism & Hospitality and shortly after graduation moved to Los Angeles for what she expected to be a short term “overseas experience” and grew into a career in the US focused around tourism marketing.

She began her career with MMGY in 2001 after holding previous positions with the South Australian Tourism Commission and Qantas Vacations. Julie has been involved in numerous award-winning campaigns, including the branding for South African Tourism Global and a hurricane recovery campaign for the British Virgin Island Tourism Board, both of which won HSMAI Adrian Platinum Awards. Through her work with international clients, Julie has empowered both top-tier brands and relatively unknown destinations to achieve their goals, ultimately enriching the lives of travelers and residents around the globe.